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About the Economic Alliance
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What is the Economic
Alliance of the San Fernando Valley?
It is a private, non-profit economic development and
marketing corporation that works with public and private
stakeholders for the purpose of growing and sustaining the
economic base of the San Fernando Valley, and improving the
quality of life in our five-city region (Calabasas, Burbank,
Glendale, Los Angeles and San Fernando).
What is its corporate structure?
The Economic Alliance is a California not-for-profit
charitable organization as designated by IRS code 501(C)(3).
A General Board of Directors of 150 member governs us
according to our by-laws. Of those Directors, 33 also serve
on an Executive Committee led by a Chairman, President,
three Vice Chairs and a Treasurer.
How is the Alliance financed?
The Alliance has an annual operating budget of approximately $1.4
million, all of which comes from investor donations, special
projects and events, or foundation grants. |

Since launching the “Valley of the Stars” Street Banner campaign
in 1998, more than 1,000 of these colorful
banners have been displayed throughout the Valley cities of Burbank, Calabasas, Glendale, Los Angeles, and San Fernando. |
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Who are its strategic partners?
American Institute of Architects--San Fernando Valley
Chapter, Asian Business Association,
Valley Industry & Commerce Association (VICA), United
Chambers of Commerce (UCC), Valley Economic Development
Center (VEDC), Southland Regional Association of Realtors (SRAR),
San Fernando Valley Conference & Visitor's Bureau, Valley
International Trade Association (VITA), Valley Leadership
Institute (VLI) and Small Manufacturers Association of
California (SMA).
Who administers and manages the Alliance?
The Alliance has a professional staff of nine: a President & Chief
Executive Officer, a Director of Education and Workforce
Investment, a Director of Economic Development, a Director
of Marketing, Tourism and International Trade, a Director of
Business & Investment Development, an Office Manager, two
Special Project Assistants and an Administrative Assistant.
The Alliance operates from permanent offices at 5121 Van Nuys Boulevard
in Sherman Oaks, California (see directions below).
What the Alliance's major programs?
The Alliance has four major Initiatives:
• Economic & Business Development
• Workforce & Education Investment
• Livable & Sustainable Communities
• Regional Marketing & Branding
Where is the
Alliance located?
5121 Van Nuys Blvd. Suite 200
Sherman Oaks, CA 91403-1497
Map
Additional Contact Information:
Economic Alliance of the San Fernando Valley
Phone: 818.379.7000
Fax: 818.379.7077
E-mail: alliance@valleyofthestars.org |
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