New Name! New Logo! Excitement is happening at your Economic Alliance. We are changing our name! The Economic Alliance of the San Fernando Valley is launching a high profile campaign announcing the change to “The Valley Economic Alliance”. We are also introducing our new logo, reflecting the five city region and geography that we serve. It’s a bright, catchy, and clean new look. The new home page on our website, www.TheValley.net, will be much more user friendly making it easier to navigate within our family of websites. Changing our name will bring everything we do under one umbrella, creating better awareness and recognition with businesses, community members, the general public and our investors. Over the next few months, you will see much more of our new name and logo. We also have a new website home page, new marketing materials, and new signage for the office building. This is a long term marketing plan to align us closer to our Strategic Partners, the cities we serve, and our business relationships.  All of our events will also be included in the name change, making them more recognizable by using “The Valley” as the condensed name version. New marketing materials.